How to make a press release media-friendly

publicity, Vancouver theatre, press releaseThis is another post for publicists. Again, I want to thank the theatre publicists of Vancouver for helping me so much. With this post, I’m hoping to provide some information that will help us all to do our jobs even more efficiently.

When I get a press release, I’m primarily looking for information, not  prose, so please don’t bury the relevant material—the run dates, the venue, the principal artists—in the body of your copy. [Read more…]